ar activation
in alula
FOR Dolce & Gabbana
ABOUT THIS PROJECT
CLIENT:
Dolce & Gabbana
techniques:
Augmented Reality
3D Modeling
3D Animation
WHEN:
February 2022
For Dolce and Gabbana’s first fashion show in AlUla, Kingdom of Saudi Arabia, our team created a stunning AR activation that brought traditional Arabic culture to life on the runway. Using cutting-edge technology, we transformed the space with 3D lanterns that floated above the models, adding a touch of magic to the already captivating show.
The backdrop of a starry sky, with its celestial beauty, provided the perfect complement to the intricate lanterns and helped to transport the audience to another world. This innovative and culturally relevant experience left a lasting impression on attendees and helped to reinforce Dolce and Gabbana’s commitment to local communities and traditions.
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