ar activation

in alula

FOR Dolce & Gabbana

ABOUT THIS PROJECT

CLIENT:


Dolce & Gabbana

techniques:


Augmented Reality

3D Modeling

3D Animation

WHEN:


February 2022

For Dolce and Gabbana’s first fashion show in AlUla, Kingdom of Saudi Arabia, our team created a stunning AR activation that brought traditional Arabic culture to life on the runway. Using cutting-edge technology, we transformed the space with 3D lanterns that floated above the models, adding a touch of magic to the already captivating show.

The backdrop of a starry sky, with its celestial beauty, provided the perfect complement to the intricate lanterns and helped to transport the audience to another world. This innovative and culturally relevant experience left a lasting impression on attendees and helped to reinforce Dolce and Gabbana’s commitment to local communities and traditions.